About US

Nailwit started with a simple problem.

I was trying to find a gift for a close friend who’s a nail technician, and everything I came across felt generic, low-quality, or just didn’t match her personality. Nail techs are creative, hardworking, opinionated, and funny — and the merch out there didn’t reflect that.

So instead of settling, I decided to create something better.

Nailwit is a brand created for nail technicians, inspired by the humor, attitude, and everyday moments of salon life. The goal is simple: apparel that feels relatable, comfortable, and true to the culture — whether it’s worn in the salon, on supply runs, or on days off.

Every design is made with intention, focusing on quality, comfort, and personality. Nailwit isn’t about trends or mass-produced slogans — it’s about celebrating a community that deserves to feel seen and appreciated.

Whether you’re a nail tech treating yourself or someone shopping for the perfect gift, Nailwit is here to make that choice easier — and a lot more fun.

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Welcome to Nailwit.